About Chuck
My philosophy
Be a positive and inspiring leader. Don’t get too high during the highs, too low during the lows. Ask questions of your listeners. Respect their answers. Develop a plan to give them what they want. Pay attention to detail. Value and work with quality, talented people. A Cluster Brand Manager, Program Director or Consultant is an artist with a blank canvas. Hear it in your mind. Continually coach specifics. Give your people your time. Do regular aircheck sessions. Have monthly programming team meetings. A leader’s job is really about giving your team a path and confidence. Dream. Have fun. Always be honest.
My approach
Every aspect of your radio station goes to making the brand. It’s a combination of science, art and gut. I’ll work positively and energetically to coach and give confidence to your team on every detail of it, specific to your station and market - music, mornings, marketing, digital and social. You can’t fake it - the vibe we create at the radio station internally is the vibe listeners hear externally.
History
Fort Myers Broadcasting WINK-FM/WAVV - Fort Myers/Naples, FL
Program Director - AC/Soft AC
iHeartMedia - San Antonio/Austin, TX
SVP of Programming - 15 brands including AC, CHR, Country, Spanish, N/T, Sports
Jerry Lee WBEB Radio - Philadelphia, PA
Program Director - AC
Saga Communications - Columbus, OH
Director of Programming Operations - AC, Classic Hits, Smooth Jazz
iHeartMedia - Philadelphia, PA
Program Director - Hot AC
Emmis Communications - Indianapolis, IN
Operations Manager - Hot AC, Classic Hits
Saga Communications - Des Moines, IA
Air Talent/Program Director - CHR
Awards, Nominations and Honors
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National Association of Broadcasters Marconi Award Winner - 9 times
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National Association of Broadcasters Major Market Radio Station of the Year
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National Association of Broadcasters Adult Contemporary Radio Station of the Year
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National Association of Broadcasters Medium Market Radio Station of the Year
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National Association of Broadcasters Personalities of the Year
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RadioInk Best Program Directors of the Year – 7 times
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RadioInk Top 5 Community-based Website of the Year
Ask My Bosses
Jerry Lee - Owner
jerryl@spotq.com
Blaise Howard - Pres/GM
blaise.howard1@gmail.com
Jim Loftus - Pres/GM
jfloftusiv@gmail.com
Steve Goldstein - EVP Programming
sjgoldstein@amplifimedia.com
Rick Cummings - President Broadcast Division
rcummings@emmis.com
Guy Zapoleon - SVP Programming
gzapoleon@aol.com
Gary Berkowitz - Consultant
gary@garyberk.com
Terry Patrick - Consultant
terrypatrickmktg@gmail.com
Bill Moyes - President Research
bill@moyes.com
Larry Rosin - President Research
lrosin@edisonresearch.com
Qualifications
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Stable, family-oriented, loyal, caring, honest, focused, positive team leader.
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Successfully designed, interpreted and implemented brand targeted strategic demographic and psycho-graphic research that led to dominate Nielsen Radio Research ratings in markets of all sizes.
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Effectively developed and managed annual programming and marketing budgets that exceeded ratings goals with limited investments.
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Successfully planned and executed annual community outreach programs raising millions of dollars for charities and non-profits.
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Effectively designed and developed successful brand marketing campaigns using radio, TV, outdoor, digital, direct mail, telemarketing and event.
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Hired, coached, directed and managed dynamic, fun, award-winning morning shows and talent teams.
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Exceptionally strong analytical, strategic, organization and system design skills for effective and successful understanding and execution of brand goals.